On 29th November 2016, Sewu Segar Nusantara (SSN) obtained the Indonesia PR of The Year 2016 award for the Media Relations Programme category by leading local media, MIX magazine. This latest achievement showcases SSN’s expertise in innovative marketing techniques that has become a core pillar of the company’s success in the industry.
Renowned fresh fruits distributor, Sewu Segar Nusantara sponsored the Mandiri Jakarta Marathon which took place on Sunday, 23rd October 2016. Sewu Segar Nusantara through its in-house Sunpride® brand was appointed as the ‘Official Fruits’ sponsor and made available its signature Cavendish Bananas, Crystal Guava, Zespri Kiwifruits, and HONI Pineapples to event participants.
Leading fresh fruit distributor Sewu Segar Nusantara, recently invited members of the media as well as the company’s ‘Fruitaholic’ community to a tour of its 3,600 hectares plantation in Bandar Lampung province. Through this latest community engagement, SSN sought to showcase its comprehensive quality control system and its efforts to improve product assurance and processing.
From 6th – 21st August 2016, Sewu Segar Nusantara (SSN) sponsored the ‘Indonesia is Me’ event in partnership with leading local developer, Synthesis Development in Jakarta. The event was carried out to celebrate Indonesia’s 71st Independence Day; SSN through its market-leading brand, Sunpride®, supplied fresh bananas to the competitors of the cycling race which took place on 21st August 2016.
On 17th June 2016, leading fresh fruit distributor Sewu Segar Nusantara (SSN) organised a Sunpride® Media Iftar dinner at the Hotel Santika Premiere, Yogyakarta. SSN took this opportunity to showcase the company’s strategy in developing Yogyakarta’s local fruit market.
Sewu Segar Nusantara recently attained the Indonesia Original Brand 2016 Award by SWA Magazine under the “Quality Fruit” category. The accolade recognises leading local brands with immense potential to compete on the international stage in addition the establishment of a strong brand presence in Indonesia.
On 24th May 2016, leading fresh fruit distributor Sewu Segar Nusantara (SSN) conducted its Sunpride® Office Tour activity as part of the company’s ongoing strategy to raise awareness on healthy living. As part of the programme, a number of renowned local media attended the event including members from Tempo, MNC Network, MIX Magazine, Bisnis Indonesia, and Marketeers which took place at SSN’s head office in Tangerang.
Sewu Segar Nusantara (SSN) participated in the Jakarta Wine & Cheese Expo 2016 event for the second consecutive year which took place from 22nd April until 22nd May 2016 at La Piazza Mall in Kelapa Gading. As part of the event, SSN also became the main sponsor for fresh fruits during the Jakarta Wine & Cheese Run 2016 on 15th May 2016.
Sewu Segar Nusantara (SSN) recently hosted a blood donation event with the Indonesian Red Cross, Tangerang branch on 11th April 2016 at the company’s head office in Tangerang, West Java. As a renowned fresh fruit distributor in Indonesia, SSN demonstrates its commitment to carrying out corporate social responsibilities through the hosting of its most recent event.
Leading fresh fruit distributor in Indonesia, Sewu Segar Nusantara (SSN), hosted a number of activities for its ‘Fruitaholic’ community in March 2016. Renowned for its extensive social media network and close consumer engagement, SSN’s recent initiatives demonstrate its ongoing measures to further strengthen the Sunpride® brand name in addition to improving general knowledge on fresh fruit consumption.
Renowned local fresh fruit distributor, Sewu Segar Nusantara (SSN) upheld its active role as an avid supporter for healthy lifestyles through sponsorships for a number of prominent running competitions in Indonesia. SSN’s sponsorships included the Pink Ribbon Go Walk & Run and Nike BAJAKJKT 21K towards end-2015 in addition to the Sky Run in early 2016 through which it has worked alongside partners such as Nike+ Running Club and PT Mitra Adiperkasa Tbk.
Sewu Segar Nusantara is set to launch its latest marketing campaign indicative of the company’s readiness to diversify its product portfolio and strengthen SSN’s standing as a leading fresh fruit supplier. Having established a successful market presence for Sunpride®’s Cavendish bananas, SSN is well-prepared to elevate the market positioning of its imported apples through Experience Sunpride® Apples – an innovative new marketing campaign.
Indonesia’s leading fresh fruit distributor, Sewu Segar Nusantara, served as the official fruit sponsor of the highly anticipated Mandiri Jakarta Marathon 2015, making available its wide-ranging fruit portfolio for 15,000 local and international runners. Indonesia boasts immense potential for running competitions and with a brand philosophy supportive of a healthy lifestyle, SSN is well-suited to become a key sponsor for a broad spectrum of sporting events annually.
Distributor of premium quality fresh fruit, Sewu Segar Nusantara, hosted its biannual Fruit Summit on 19th September 2015 at La Piazza – Kelapa Gading in tandem with its latest campaign launch of “100% Local Fruits”. This campaign encourages local fruit consumption to support Indonesia’s horticulture industry in facing the ASEAN Economic Community in 2016.
PT Sewu Segar Nusantara, a leading producer and distributor of fresh, high quality fruits, through its Sunpride® brand is targeting East Java as a market with momentous potential. Acknowledging East Java’s already significant 9-10% contribution to the company’s nationwide sales, key executives have identified the province’s vibrant fruit market and the quality of local fruits as fundamental elements for Sunpride’s future success.
Strengthening its stellar brand positioning and top of mind awareness, Sunpride® on 26th October 2014 served as the Official Fruit Partner for the 2014 Mandiri Jakarta Marathon – the pinnacle of the sporting event calendar in Indonesia attended by more than 14,000 runners. As Official Fruit Partner, Sunpride® made available a full variety of fruits for participants competing in the marathon and half-marathon, as well as the 5k and 10k road races.
Sewu Segar Nusantara through its leading brand in fresh fruits, Sunpride®, sponsored multiple events to strengthen its standing as an avid proponent of active lifestyles in Indonesia. As a means of casting a wide net in reaching out to a consumer base now more keenly attuned to the importance of healthy living, the group showcased a comprehensive selection of its fresh produce at athletic events catering to different subsets of the market.
Sewu Segar Nusantara’s Marketing & Communications Department was featured in the September 2014 issue of MIX Magazine for its achievements in spurring the success of Indonesia’s leading fruit brand, Sunpride®. Named the magazine’s Team of Month, the department led by Luthfiany Azwawie as Marketing & Communications Manager was praised for building upon Sunpride®’s standing as the foremost Indonesian brand for fruits.
To further its positioning as a leading proponent of healthy lifestyles, Sewu Segar Nusantara through its brand Sunpride® has been active in supporting major athletic events in the Greater Jakarta area. The company has since the beginning of 2014 supported a host of races organised by Indonesia’s foremost names in the banking, media, and food & beverage industries.
On 24th April 2014, Sewu Segar Nusantara through its leading brand, Sunpride®, hosted a fruit-themed educational program at the Happy Holy Kids School in Mandala Utara, Jakarta. The program provided children with the opportunity to learn more about the benefits of healthy eating through a series of visual animations, games and songs, and is in keeping with the company’s longstanding goal of promoting health and well-being.
In keeping with their dedication to promoting the importance of healthy lifestyles, Sunpride® sponsored a Sunday Fun Walk hosted by Lovepink, a social organisation founded to provide women diagnosed with breast cancer with a forum to reach out to breast cancer survivors. Attended by scores of survivors and fighters, as well as their family, friends and members of the general public demonstrating their support for the cause.
On 29th June 2013, Sewu Segar Nusantara, through their Sunpride® brand, hosted Fruit Summit 2013 in celebration of International Fruit Day. Held in Menteng, Jakarta, the event presented the general public with an opportunity to meet with fruit producers and provided an insight into forthcoming innovations in the industry.
Indicative of the company’s emergence as a household name amongst Indonesian consumers, Sunpride® was recognized as a leading local brand at the 2013 Indonesia Brand Forum held at the Jakarta Convention Centre. The event was attended by executives from a host of the country’s foremost companies as well as the Minister of State Enterprises, Mr Dahlan Iskan.
