A sure sign of the company’s position as a market leader, Kamadjaja Logistics was featured in an in-depth article on the growth of Indonesia’s logistics industry published in the 21st October 2013 edition of SWA Magazine. Drawing upon the insights of Mr Zaldi Masita, chairman of the Indonesia Logistics Association (ALI), the article discusses the present and future state of logistics in Indonesia and identifies a handful of key companies well positioned to take advantage of a domestic market worth over 1.4 trillion RP in 2012 and expected to grow by 14.5% in 2013 to reach a market value of 1.634 trillion RP. Kamadjaja Logistics was one of the identified businesses and through their commitment to investing in new facilities; the company was able to distinguish itself as the provider of third party logistics most likely to benefit from this substantial market growth.
After first elaborating upon the primary drivers of this boom, namely rising demand for cost competitive and reliable logistics services from companies in the FMCG, oil and gas, and e-commerce sectors; the article explains that the opportunities brought about by a growing market come hand in hand with new challenges in the form of an influx of competitors. It is estimated that there are now over 2,000 firms in freight forwarding and more than 50 companies that specialise in comprehensive third party logistic services. As such, to truly reap the rewards of a larger customer base and an unprecedented level of demand, established companies must take the opportunity to expand. As is touched upon by CMO Ms Ivy Kamadjaja, her company has adhered to this strategy by investing in the Kamadjaja Logistics Industrial Complex (KLIC); a 180,000 m2 facility expected to begin operations in the first quarter of 2014 and fully equipped with the latest in warehouse storage technology as well as a transport hall and container yard.
Kamadjaja Logistics’ standing as a role model in the logistics industry is further emphasised in the feature’s conclusion. In discussing a number of final key strategies, the article points to the company’s willingness to go above and beyond in providing total logistics solutions by developing new capabilities, such as on-site manufacturing, as the pioneering approach to the market that should be emulated by companies hoping to succeed in Indonesia’s logistics industry.
