At the moment we are no longer a key player in the pulp and paper industry in Indonesia as we have only 5% market share. Therefore, as a small player we have taken a strategy to be targeted in our approach with focus on three niche sectors that offer high margins and have less competition. By being smaller we can be more flexible.

We are sticking to targeted production on premium products. In September 2012 we moved into bank note paper and in the future we will go into handmade paper. Finally we will enter into medium liner premium products as currently these are mainly being imported in Indonesia.

For the future, we see potential in both the international and domestic market.

Our bank note paper will be exported to countries such as Japan in the near future and we will cooperate with Japanese investors and the Bank of Japan. This paper can replace plastic laminate as it is environmentally friendly and our paper can be used as fertilizer when recycling.

As I mentioned previously, medium liner premium products are currently being imported into Indonesia but through our own research and innovation we have had a pilot project to create our own high quality medium liner. We also carried out our own internal research for manufacturing bank note paper. The handmade paper will also be introduced soon and this paper can be sold under the brand of being environmentally friendly as well as beneficial for the workers who create it.

Looking forward, we are focused on working with financial institutions and the end users of our products. We can work with our partners on research to fully understand their product requirements and application of new technology.

America is interesting for our conventional products and of course we will be focused on Japan for our new products. For China, if we can increase our productivity then this would be an interesting market for us to enter.

We are open to working with investors interested in coming into the sector in Indonesia. We are already doing this and soon we will begin working with Italian investors who are the oldest manufacturers of security paper in Europe for their production in Indonesia.

Both technology and capital are interesting for us when it comes to working with investors. As Kertas Leces is an established player and we have many experts in the paper industry, I believe we are well positioned for focused, niche products and can be flexible to cater to new areas of the market with potential partners.

The vision is to stay focused on being environmentally friendly, to provide more added value to our products and to improve the welfare of our labour as well as stakeholders. The industrial sector must be able to provide a good income to our human resources and to provide them with a stake in the company.

The general view of state owned enterprises in Indonesia is not very favourable when compared to private sector players. However, people should remember that there are state owned enterprises such as Kertas Leces which are competitive, modern and open minded.