On 22nd August 2016, leading high-quality paint manufacturer Indaco hosted an event at Hotel Alila in Solo for the relaunch campaign of its in-house Belazo paint brand. Since 2009, the Belazo brand has garnered a loyal following from local and international consumers for its premium quality as well as wide-range of paint colours. Indaco’s latest brand relaunch strategy is in-line with the company’s product innovation principle in addition to a strategic measure to competitively position the Belazo brand in the market.

As part of the event, Indaco hosted a seminar and gathering event for its customers in a measure to introduce Belazo’s new packaging design as well as its distinguishable brand logo and company slogan of ‘Live Your Style’. Furthermore, the company offered a factory tour in order to provide a direct experience to its consumers; through this measure, Indaco hopes to better inform visitors and guests regarding the company’s state-of-the-art manufacturing facility which is a key component in upholding Belazo’s stringent quality standards. As such, Belazo has additionally offered a greater selection of colour palettes that are tailored for its main target markets which include modern housewives; the new line of Belazo paint collection is also certified for its international quality standards – an accomplishment backed by successful test results from the Singapore Green Label Scheme.

Indaco through the newly-revamped Belazo brand encourages greater creativity in interior home design amongst its consumers. With an increasingly diverse range of high-quality paint products under the Belazo name, Indaco is set to widen its market reach on the local as well as international level.