Creating a local paint brand that provides high quality in addition to being environmentally friendly has been central to Indaco’s philosophy and key to its success in the Indonesian market. This focus on being environmentally friendly stems from not only the need to take responsible actions for Indonesia to undergo sustainable development but also due to the health risks associated with the use of traditional materials such as lead and mercury. Indaco has therefore made great efforts in not only focusing on environmentally friendly paints as a gimmick but has strived to educate the market about the impact of using paints that contain harmful and potentially carcinogenic substances. Growing health consciousness among the Indonesian consumer market means that the company’s marketing campaigns are having a far reaching impact and enabling contractors and other industry professionals to make the right procurement choices considering environmental impact and quality as well as cost.

Indaco’s commitment to being environmentally friendly extends to not only its products but also its own manufacturing practices. The company’s production facilities in Solo, Central Java operate on a minimal waste system. All rejected and waste materials produced during the manufacturing process are therefore recycled and utilised along the production line such as in packaging.

Indaco’s proven success in this field has been recognised on a national level by the Ministry of Trade whereby Indaco was the only Indonesian paint brand among the companies selected to receive recognition for their environmentally friendly products.

Indaco is proud to be an Indonesian brand that is known for quality and innovation by remaining at the forefront of the latest trends in the global paint industry. Bucking the trend of most Indonesian companies; the company dedicates extensive time and resources to carrying out research and development to provide value added products to the Indonesian market. The entire paint product portfolio is a result of intensive research spanning the best possible raw materials and value added features to the production methods and consumer applications.

The company’s success in research and development is made possible by its experienced and dynamic workforce which is made up of passionate paint and coating industry professionals. Indaco focuses strongly on continuously developing the skills of its human resources as well as their character. The management and staff are mainly made up of young professionals under the age of 40; many of which began their careers at the firm and have risen through the ranks. The team is therefore united in a strong commitment to Indaco’s mission and vision to be the leading local Indonesian paint producer and brand. This commitment results in a very low rate of employee turnover and creates a strongly knit team thus providing the foundations and continuity to execute new and innovative business strategies as well as products.