Established in 1970, Panggung Electric Citrabuana is one of Indonesia’s foremost producers of electronic goods offering extensive manufacturing capabilities for a complete spectrum of consumer electronics. Panggung Electric’s diverse operations within this industry showcase a group fully committed to evolving in line with an advancing technology frontier to meet the latest in market demand. Having risen to prominence as Indonesia’s largest producer of audio cassettes, the group has over the last three decades prioritised continuous internal improvement to now also be positioned as a leading manufacturer of 4G devices.
As the partner of choice for a multitude of local and international electronics brands, Panggung Electric offers expertise as a total solutions provider to complement its understanding of quality-driven manufacturing processes. In serving blue-chip clients, Panggung Electric draws upon its R&D centre to troubleshoot issues during production as well as develop product features specifically suited to the regional market. Moreover, to consumer electronics brands seeking to tap into a lucrative domestic consumer base, the group is equipped to provide end-to-end services in the form of a far-reaching logistics network spanning distribution hubs in 16 major cities.
A commitment to the highest standards of production through the implementation of stringent quality control measures as well as compliance with ISO-9001 quality management system certification has seen Panggung Electric partner with global companies in the consumer electronic, music, and houseware industries such as JVC, TEAC, Casio, General Electric, JBL, Boston Acoustics, Maxell and Unilever. Following on from the government’s introduction of regulations mandating the greater use of local content in 4G LTE telecommunication devices, Panggung Electric also stands ready to work with international brands needing to abide by these requirements to access the Indonesian market. Among the group’s esteemed clients in this field are Huawei and ZTE for their range of 4G LTE products.
As an Electronic Manufacturing Services (EMS) company, Panggung Electric does not limit its capabilities to manufacturing processes only. To better serve its customers, Panggung Electric also provides local material sourcing, TKDN (Tingkat Komponen Dalam Negeri) and TA (Type Approval) certification, and makes available a skilled R&D Department to increase local content value during product development. Going forward, Panggung Electric now has its sights set on forming new partnerships with other multinational telecommunication brands to build upon its success in Indonesia and become a world-class manufacturer competing on the global stage.
Year of Establishment: 1970
Type: Private
Production Facilities: 5 units occupying a total of 88,191 m2 in Sidoarjo, East Java
Certifications: ISO 9001 (Quality Management Systems) and ISO 14001 (Environmental Management Systems)
Main Products: Magnetic and Optical Media, Consumer Electronics, Information and Communication Technology, and Media Furniture
Panggung Electric Citrabuana has since its establishment prioritised the development of long-term ties with prominent multinational electronics brands so as to gain insights into the latest technological advancements in electronics manufacturing. Through this emphasis on knowledge sharing, the group has been able to continuously expand upon its areas of expertise and guarantees that it is always well-equipped to serve new clients from discerning markets. Among Panggung Electric’s most prominent partners are Maxell, Huawei, ZTE, and Unilever.
Also positioning Panggung Electric on the global stage is its export operations, presently focused on the distribution of high quality wooden media furniture to developed markets including Japan, Australia and Europe.
Based out of manufacturing facilities in Sidoarjo, East Java, Panggung Electric Citrabuana commands a wide-spread local network strengthened by in-house distribution operations managed by its subsidiary, Akari Indonesia. Through this company, Panggung Electric has an on-the-ground presence in 16 major local cities – including Jakarta, Bandung, Yogyakarta, Denpasar, Surabaya, Medan and Makassar – through which it is able to distribute its own products as well as that of its international partners across the archipelago. In reaching out to local consumers, Panggung Electric draws upon its reputation for quality that has seen the group’s name become synonymous with excellence in the manufacture of a broad range of in-demand electronics.
