On 27th October 2016, fast-emerging batik clothing brand Bateeq debuted its 2017 Collection at the Jakarta Fashion Week 2017 event in Jakarta. The highly-anticipated fashion event is held annually and seeks to showcase the country’s leading fashion designers with the ability to spearhead Indonesia’s fashion industry. At this year’s Jakarta Fashion Week, Bateeq Creative Director and President Director, Ms Michelle Tjokrosaputro collaborated with renowned Japanese designer Mr Suzuki Takayuki. This partnership thus resulted in the “Catena” Spring/Summer 2017 Collection which takes inspiration from three batik motifs namely: Salur, Kembang Kanthil, and Fajar Menyingsing.

The most recent Bateeq fashion collection utilised a range of fabrics including cotton, tinsel, viscose, and polyester among others; this innovative measure offers consumers with greater versatility in their wardrobe selection. As a clothing brand well-known for its emphasis on comfort and design, the Bateeq 2017 Collection additionally boasts breathable materials in addition to chic batik prints. In catering to the evolving consumer demand for better variety in regards to fit and cut, the latest collection also includes well-fitted dresses, pants, tops, and outerwear in a bevy of neutral colours as well as patterns. Through this measure, Bateeq hopes to expand its consumer reach in local and international markets in addition to bolstering its brand presence. Bateeq’s participation in Jakarta Fashion Week 2017 hence illustrates the clothing brand’s competitive advantage for modern batik apparel for today’s contemporary women.