On 13th June 2016, market-leading furniture manufacturer Chitose received the Top Brand 2016 award from Frontier Consulting Group which recognises leading companies that have established a strong brand presence amongst Indonesian consumers. Frontier Consulting Group takes into account the factors of mind share, market share, and commitment share into the winner selection process; this measure acknowledges industry players that have significant brand equity in Indonesia. During the Top Brand Award event, Chitose received recognition for the Office Chair and Folding Chair categories.

With over three decades of industry experience, Chitose has successfully sustained its dominant position for brand recognition in addition to obtaining a significant market share for its chair products. Through investments across its marketing division, Chitose has thus garnered the necessary capability to spearhead a number of effective marketing campaigns that boasts immense appeal to local and international consumers. Through the Top Brand award, Chitose demonstrates an unparalleled capacity to expand the company’s brand presence across the archipelago. In doing so, Chitose is well-positioned to further pursue achievements which highlight market awareness for the company’s furniture and chair collections.