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Export | Joint Ventures
Binabusana Internusa | VIVERE and Steelcase Join Forces to Introduce a New Portfolio of Products to the Indonesian market
17.04.2013

VIVERE, one of Indonesia’s leading furniture manufacturer and marketers, and Steelcase, the global leader in office furniture, have formed a strategic relationship to offer office furnishings in the Indonesian market. The new relationship will see VIVERE becoming an official distributor of Steelcase in Indonesia, significantly expanding the portfolio of products that VIVERE offers its extensive client base. For Steelcase, the relationship with VIVERE will expand its presence in Indonesia, enabling it to take an important step towards fulfilling its goal of creating better work environments across the greater Asian region.

The collaboration is built on VIVERE’s strong track record as an experienced and knowledgeable operator in the Indonesian market. It will enable VIVERE to harness Steelcase’s latest global knowledge and insights into the ways people work and share in order to apply it to an extensive list of local, regional and global clients in the Indonesian market. Steelcase has a comprehensive knowledge base and expertise, built up over many years through an on-going commitment to research on how people work; observing and understanding the needs of individual customers with extensive research in the Asia region and around the world.

The relationship will enable VIVERE to provide its business clients with optimized solutions that boost innovation and growth as well as enhancing efficiency and productivity which are critical to long-term success. It will be offering the latest global workplace solutions, including an extensive range of products that integrate Steelcase’s user-focused approach to product design, supported by timely delivery from manufacturing plants throughout the region. For Steelcase, the new relationship enables the world’s largest manufacturer of office furniture to fully meet the needs of its global clients in Indonesia.

Mr. Tommy Diary, President Director at PT VIVERE MULTI KREASI, commented: “VIVERE is very proud to have won the confidence of Steelcase through our appointment as an authorized Steelcase dealer. The Steelcase portfolio provides us with a range of new systems at different price points that will enable us to offer our customers throughout Indonesia an extensive range of products to choose from that are appropriate to their needs, backed by Steelcase’s keen attention to quality and price. Drawing on Steelcase’s global knowledge and expertise, it will also enable us to better service the many regional and global companies that are rapidly expanding their presence in Indonesia.”

Binabusana Internusa