Indonesia’s private health insurance sector represents significant opportunities for both the individual and corporate market given the current market penetration of only 4% with premium holders almost exclusively concentrated in urban areas. Indonesian market awareness and demand is also being spurred by the introduction of the universal social security system by 2014 and maturing attitudes among corporations with regards to their responsibility to provide health care coverage for employees.

Health insurance coverage is the most recent addition to Bosowa Asuransi's insurance product and service portfolio, having been introduced in 2013. The company’s health insurance products are available to retail clients such as individuals and families as well as corporations for guaranteed health care treatment programs in the event of illness or accidents. Bosowa Asuransi aims to provide customised health insurance solutions to offer cost effective coverage with the best possible care. Through relationships with hospitals and health care providers throughout the country, clients can quickly access in-patient and out-patient care as well as a swift insurance claims system for reimbursement of all healthcare costs.

Within its health insurance division, Bosowa Asuransi is strategically positioning itself to take maximum advantage of its potential captive market. As part of its expansion strategy in this field, the company will begin providing health insurance coverage to Bosowa Group’s subsidiaries such as the cement division, PT Semen Bosowa, which is made up of over 1,000 employees and is currently undergoing rapid expansion presenting further potential.