Indonesian demand for motorcycles and automobiles continues to grow in line with the increasing purchasing power of the expanding middle class. Automobile and motorcycle sales stood at 1.161 million units and 7 million units respectively for 2013; automobiles in particular grew by 24.8% from the previous year and are expected to reach 2 million units per year by 2017. As the general public’s awareness of the need for insurance continues to rise, it is opening up extensive opportunities in the field of automobile insurance in Indonesia.

Bosowa Asuransi offers comprehensive insurance coverage for passenger and non-passenger automobiles including a broad range of industry vehicles such as trucks in addition to motorcycles. Bosowa Asuransi's automobile insurance products provide protection for loss and damages as well as the option for third party liability. The company aims to set itself apart from other general insurance providers in Indonesia through the service that it extends to its clients such as a swift and easy to manage claims system for compensation as well as knowledgeable staff who are able to guide claimants in the event of damages or loss to their motorcycle or automobile. Customers can access automobile insurance services through applying online or through the company’s extensive branch network.

Bosowa Asuransi is embarking on an aggressive expansion strategy to expand its market penetration within the motor insurance sector by effectively carving out its captive market. Bosowa Group is the exclusive distributor of Mitsubishi motors in Indonesia which currently holds the third position in terms of market dominance with just over 10% of the market. Bosowa Asuransi therefore plans to leverage this unique position and increase its coverage of Mitsubishi brand automobiles from the current base of 2% to 50% over the coming years thereby opening up significant opportunities for the company to strengthen its standing in the Indonesian market. Mitsubishi’s existing distribution network throughout Indonesia and particularly in the East of Indonesia will serve as the basis by which the company will expand its presence on a national scale.