Central to its strategy to branch out into the retail segment, Bahana in 2010 launched Direct Trading: an online trading platform designed to facilitate direct access to Indonesia’s capital market for a rapidly growing base of retail investors. As one of the group’s most recent ventures to carry the Bahana brand into new fields of financial services; this platform is set to facilitate Bahana Securities’ target of serving 20,000 retail investors as of 2015, up from only 5,000 in 2013.

More than serving as an investment tool; Direct Trading functions as a guide to identifying high potential opportunities and maximising returns. Key platform features include Direct Recommendation, a daily insight into stock recommendations from Bahana Securities esteemed research department and Direct Smart Forum, a series of educational seminars, training events and investor forums to support Direct Trading customers in developing a keen understanding of the capital market.

Direct Trading also offers customers the prime opportunity to purchase shares during IPOs in which Bahana Securities serves as underwriter, thereby making available advantageous access to flagship investment opportunities. Designed to match trends in Indonesian consumer behaviour, Direct Trading can also be accessed on mobile devices via applications for Blackberry that allow investors to make transactions on the go.

As a means of ensuring the continued safety and reliability of its online trading platform, Bahana puts in place a stringent application process for prospective customers. Requirements that need to be met prior to being granted access to Direct Trading include the submission of a hard copy application to Bahana Securities. Individuals interested in learning more about Direct Trading are encouraged to contact Bahana Securities directly to partake in a demo program prior to signing up.