PT Bank BNI Syariah was established in 2000 as a shariah unit of PT Bank Negara Indonesia (Persero) Tbk (BNI) and subsequently spun off to form a commercial bank in 2010 that remains a subsidiary of BNI. Since inception, the bank has gone from strength to strength with overall growth of 31.48% (as of September 2014) and reaching a milestone of 18.48 trillion IDR in assets having become a recognised brand within Indonesia’s rapidly growing Islamic banking sector.
In 2014, BNI Syariah launched an innovative branding campaign that synergises its core values in promoting the concept of Hasanah, or acting in accordance with sound morals and virtuous intentions. Through the use of social media, the bank has since become synonymous with the Hasanah lifestyle not only as it pertains to banking but also for everyday encounters and activities; appealing to a target market of socially conscious consumers.
BNI Syariah stands as a modern, forward thinking bank committed to developing a sustainable shariah banking system in Indonesia by utilising financial expertise to develop products that respond to the needs of the market. The bank’s fresh approach to formulating new products and promotional campaigns have proved instrumental in raising awareness of Islamic banking products in Indonesia. An extensive branch network, use of the latest technology in mobile banking, and a competitive product portfolio have enabled the bank to effectively penetrate the individual, consumer and corporate markets.
Moving forward, the bank will continue to expand its product offerings and reach within Indonesia; particularly within the micro lending segment and consumer products such as mortgages. The bank is therefore well placed to form strategic alliances with international Islamic banks and shariah financial institutions looking to enter Indonesia’s promising Islamic banking sector.
Year of Establishment: 2000
Number of Employees: 4,137 (December 2014)
Type: Subsidiary of BNI
Total Assets: 19.49 trillion IDR (December 2014)
Asset Growth 2013-2014: 32.52% (December 2014)
CAR: 18.42%
BNI is among Indonesia’s few banks which have international branches and the only bank to have five branches in total located in Singapore, Hong Kong, Tokyo, New York and London. The global presence of BNI Syariah’s parent company places the bank in a unique position to soon offer international shariah compliant remittances to customers through BNI’s existing branches.
The bank is also open to forging alliances with Islamic financial institutions located in the Middle East, Southeast Asia and key financial centres in Europe for cooperation on product development as well as sharing technical expertise for mutual benefit given Indonesia’s unique position as the world’s largest Muslim majority country.
BNI Syariah enjoys extensive reach across Indonesia through a network of 67 branches, 165 sub-branch offices, 17 cash offices, 22 mobile banking service units, and 20 payment points located in key commercial centres throughout the country. The bank’s focus on shariah compliant micro lending as well as community banking will see further growth in these types of branches in secondary and third tier cities in the near future. BNI Syariah in 2015 also plans to expand its national network through the opening of 3 micro branches in Ternate, Bima and Palopo, as well as 17 micro sub-branch offices.