Transport and distribution pose the most significant challenges to the fresh produce industry in Indonesia in terms of time and financial cost. Over the past 18 years, Sewu Segar Nusantara has successfully developed a reliable and efficient national logistics network that encompasses cities in Indonesia’s westernmost provinces such as Medan and reaches as far as the island of Bali.
SSN’s branch distribution centres are present throughout Indonesia in the five main cities of Java, Bali as well as in Sumatra through a combination of appointed and reputable distributors in Medan, Jambi, and Palembang and new branches in Pekanbaru and Lampung. The network is poised for further growth within the islands of Sulawesi and Kalimantan to effectively serve the local markets there. The freshness of the fruit is guaranteed by the chain of over 65 cold trucks which carefully control the storage environment and thus the maturity of the fruit without the need for artificial chemicals.
SSN regularly upgrades its distribution system with a host of innovative measures to ensure all produce remains at premium quality. Recent advancements installed within the company’s distribution trucks include temperature trackers which safeguard the freshness of the fruit at every stage; starting from the plantation until the consumer’s reach. Newly introduced methods also include the use of eco-friendly packaging in the form of reusable plastic crates exemplifying SSN’s dedication towards long-term environmental sustainability. This has cemented SSN’s reputation as the fruit distributor of choice for modern and traditional retailers including hypermarkets, supermarkets and convenience store chains across the archipelago.
For the future, the company will further develop its value-added logistics network to expand upon its fresh fruits varieties for both local and imported fruit produce. This presents a significant opportunity for producers that lack an in-house transportation system to take advantage of SSN’s broad coverage and expert knowledge.