On 24th April 2014, Sewu Segar Nusantara through its leading brand, Sunpride®, hosted a fruit-themed educational programme at the Happy Holy Kids School in Mandala Utara, Jakarta. The programme provided children with the opportunity to learn more about the benefits of healthy eating through a series of visual animations, games and songs, and is in keeping with the company’s longstanding goal of promoting health and well-being. In reaching out to children, Sewu Segar Nusantara hopes to instil Indonesia’s future generation with a love for fruit and build towards a consumer mindset that embraces the idea of eating fresh produce on a regular basis.
In addition to its fruit education programs held at local schools, Sewu Segar Nusantara also supports events such Kids Creative Weekend – a talent show organised by edutainment firm Superkids Indonesia that provides children with the opportunity to express their creative abilities. The company’s Sunpride® brand also encourages Indonesia’s youth to partake in athletics by supporting and sponsoring sports workshops/competitions such as the Superskill Soccer Tournament, held on 30th March 2014 at the Gelora Bung Karno Sports Complex in Senayan, Jakarta.